With appliances having a life span of around 4 years on average, this is an important factor when today's consumers are making a considered purchase. More homes have a Hotpoint appliance than any other brand, and they back this up with the biggest after-sales service operation in Europe. Sales tipped '3. Ovens, hobs and cooker hoods are a large part of this market now, especially with the European trend of built-in kitchens becoming ever more popular. The new 'Baby Cycle' has been specially designed for stains associated with babies. The group is second only to Electrolux for production of appliances in Europe. In 1920 Hotpoint and GElectric of the United States established the Hotpoint Electric Appliance Company Limited to market branded goods in the UK. Another area that Hotpoint are concentrating on, is the environment. Many a brand has fallen down due to inadequate response times, poor timescales for service and repair, and high product failure rates. The one thing that seems to keep Hotpoint at the top of the sales table is the ability they have to look after customers post-purchase. The Eco LED indicator on the Aqualtis washing machines will let you know if you have made energy savings of up to10% through modifying the temperature or spin speed of your selected wash cycle. Every year they are building a reputation as a brand who are towards the front of innovation with regards to energy performance. The company didn't originally produce appliances but soon created a range of appliances branded Ariston. In 1929, Hotpoint became a part of GEC group. They currently employ over seventeen thousand people.The Hotpoint Electric Heating Company was formed in 1911 and now Hotpoint is a household name for kitchen appliances such as dishwashers, fridge freezers and washing machines. Hotpoint is now part owned by Merloni, founded by Aristide Merloni as Industrie Merloni in 1930. Hotpoint's current philosophy is about intelligent ideas, and the brand pushes the suggestion they combine 'advanced technologies with common sense'. In 1985, Merloni bought Indesit, they were competitors in Italy at the time, but Merloni did not have the european presence that Indesit had gained. Hotpoint was a brand of GEC and in 1989 merged into a new division named General Domestic Appliances.4 billion last year, and the group produced over 16 million kitchen appliances in over 30 markets around the world. GE then purchased a 50% share, and in 1998 was to become GDA Applied Energy. This comprises of appliances like washers, dryers, refrigeration, dishwashers and built in products too. Back in 2005 Merloni was renamed Indesit Company, as Indesit was the most recognizable brand under their control. Playing to the economies of scale they benefit from, Hotpoint have over the years installed a dependable back-up network. Indesit Company had a 14% slice of the white goods market in 2007. Features such Electric Motorcycles Factory as A plus in energy efficiency and Eco Cycles and settings help the consumer decide to take a Hotpoint model into their home. Some of the modern features of Hotpoint appliances include ideas like faster programmes than other manufacturers and silent operation.